Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. She is three times as large as the previous generation X and has a much larger impact on the society and economy is so Joeri Van the Bergh. To remain relevant for this next generation of consumers, marketers must understand how to communicate with the Gen Y to match your branding and communication that eventually.

Brands must first develop the respect of this as critical as marketing-savvy generation. 40 Representatives from eCommerce companies of various industries were been loaded on 6 June 2013 in the Hamburg Radisson Blu Hotel, to inform themselves about the latest trends and technical innovations in dialogue marketing and to Exchange. Official site: Tyler Sweatt. Andreas Sanchez, head of marketing and sales glasses 24, presented a best practice case the topic new customer acquisition and customer life cycle”. As an example of the current customer life cycle program the eCommerce expert with netnomics showed what target group oriented E-Mail Marketing should look like and what the ways, to efficiently exploit the own customer potential. New customer new round on the way to a long and profitable customer relationship.

We will show you how to put your advertising most effectively. Advertise on themed newsletters a significant advantage of advertising in newsletters is the optimal targeting. Only persons who have subscribed to a particular newsletter and are therefore actively interested in information on the subject will be addressed. On the added value it is ideally complement each other information and advertising in the newsletter. Found the appropriate newsletter, refer them to the respective topics. So, you have content starting points for the placement of individual products or services. Text ads can be quickly incorporated into newsletter. As a result, you have the ability to access up-to-date information for advertising in the newsletter and to produce such a direct relationship between information and product or service.

Which format is the right thing?’ the Federal Association of digital economy has drafted proposals for standard sizes for newsletter text ads, which can be considered as guidelines: button: small Advertising formats to click where the advertiser briefly and succinctly presents itself, usually with a logo text display / text link: according to marketers different ways are available to present a text message (if necessary combined with a picture) and a secondary link banners our: here, different formats are offered according to marketers it is important that the text display is in terms of content as well as integrated formally into the newsletter. In a serious Wirtschaftsnewsletter a sober text display is recommended, for example, rather, whereas in a travel or Urlaubsnewsletter bigger formats with picture-text combinations can effectively a marmato – success with direct marketing with over 150 customers and millions of newsletter we are already one of the strongest agencies for E-Mail Marketing in the German-speaking world. We ensure the successful and professional marketing of your services through expertise, hard work and great passion.