Apple no doubt be called a phenomenon of the computer world. Another ten years, the company was on the verge of extinction, but now it's trendsetter, all the gadgets which, immediately after the right to become a bestseller. All began with the player iPod, part of the models which have already gone through the fifth reincarnation. The transition was often gradually to keep the old traditions and revolutionary radically changing the functionality and appearance. As an example can compare the sixth and fifth generation iPod nano, because they do not resemble each other superficially and functionally, the new even was seriously curtailed, the camera appears to have disappeared.
But they continue to take, to be considered very fashionable without looking with the changes. iPhone, it is generally a song, Apple broke and turned the smartphone market, making it quite different, which plays by their rules. Since the first model, in the market is always surrounded by hype, where people are willing to stand in queues for hours and pay through the nose, several times higher than the cost in stores. And no matter what then float some defects or punctures, as you loss problem network iPhone 4, users continue to sweep to the shelves. The most recent latest innovation from Apple, became the iPad, here they have managed to create a new niche of portable computers.
During the first months of the demand was so great that a plant at full capacity it could not satisfy. The number of sold iPad, exceeded several millions. But like anything special is done, put together well-known things, a large touch screen, wireless interfaces, portability, and removed the keyboard mouse. Already other companies are trying to create competition, but their share is only ten percent of the sales of Apple. It looks like Apple is not going to stop getting more of their loyal fans, and not letting the rest competitors.