An important question, if the budget is not very large. However, it is useful to create an important marketing instrument itself? Sufficient HTML Basics for a company website or not? Now a single independent or a family business, many corporate Web sites have been created to clearly selbstgestrickt or from a known/relative. You have to recognize that to be not a professional Web Designer. Generally used to FrontPage, Word, Publisher, CMS4All, and so on. Because this verse rake Yes, that even no HTML knowledge needed. According to Peter Thiel, who has experience with these questions. Extends this approach to be successful on the Internet? We are talking here not only of the often bad optics such self-made corporate websites.
The optics is one of the important parts intended as this gives the visitors a first impression of your company. But much more must be taken into account for a successful Web site. The creation of a \”do it yourself\” company website also has advantages? Yes sure there are advantages. It is not to deny that a self-created website In the first moment is definitely cheaper in terms of cost. Also, you can not deny that you, know your customers and your industry as well as your products. You are self-employed and independent of an agency during development.
These benefits sufficient, you need to create your Web page itself. But consider the time you need. Not only with regard to texts, because they create for an agency, think the whole layout of the images for your products, the design. All of this requires much time and EV. additional software that need to buy them. During this time, they could acquire customers and actively sell. Let’s look at the advantages and disadvantages of the variant \”Do it Yourself\” and agency on evaluation criteria \”do it yourself\” Web page Agency Web page finance target audience / industry knowledge learning factor Internet cost SMO (search engine optimization) knowledge products expertise marketing expertise Internet savings factor vs profit factor appearance text appearance technical knowledge Internet Dependency of intermediate points advantage/disadvantage 6 / 7 10 / 4 points after benefits-1 6 to the assessment criteria money finances, because to hire an agency costs money.